This public service campaign was to raise awareness about eating disorders and to show that there are more consequences from these disorders than most people realize. Visually I wanted to illustrate the isolation that people who suffer from these disorders often feel.
Cathay Pacific wanted to raise awareness of their new service out of SFO. In order to show all of the locations they fly to, the idea of imagining where you could go came to life. It manifested itself in an out-of-home campaign showing each of their destinations.
People don’t usually think about data in human terms. So in order to create an emotional connection and to build awareness for Hitachi's data storage systems, it was important to show what those 1's and 0's represent to people, from family memories to favorite sound tracks.
This campaign for Fine Science Tools highlights the high quality and craftsmanship that goes into the design and production of these German made precision instruments.
Microsoft’s first global brand campaign and ran in six continents. It was an effort to communicate the endless possibilities that are achievable when people have software that allows them to reach their full potential.
You have more and more to do and less time and resources to do it. This global campaign tapped into that concept with a unique graphic, and simple yet powerful messages that illustrated the pressure that is being put onto people in companies around the world.
In order to launch the Office suite for the Mac audience, it was important to communicate that this product was engineered from the ground up specifically for Macs, not just an adaption of the PC version. So we went to the lab.
